Samsung Debuts “Connected” Pop-Up Store Solution for Retailers

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SamsungAt the National Retail Federation’s (NRF) BIG Show 2018, Samsung Electronics America, Inc. is spotlighting several new solutions to help retailers harness the power of data to design and deliver an enhanced, more intelligent customer experience. Central to this year’s introductions at Samsung’s NRF booth (#1862) is Samsung Connected Spaces, an all-in-one Pop-Up store solution that gives brick-and-mortar retailers a platform to create a Pop-Up store infused with data collection and analysis capabilities.Pop-Up stores let retailers activate short-term physical retail opportunities, such as seasonal trends or product launches. Samsung Connected Spaces delivers an Internet of Things (IoT)-ready solution that provides retailers with data and insight on key store factors – including customer traffic, dwell time, and demographics (age & gender) – that can be measured for specific times and areas in a store.This enables retailers to better understand the customer journey from entrance to purchase, and use the information for Pop-Up store layout, product placement, staff scheduling and inventory management. According to Forrester Research, in 2017, 47% of surveyed commerce technology influencers are continuing or increasing investments in in-store analytics.[1]
“At NRF, Samsung debuts a Pop-Up experience that helps retailers use data more intelligently, so they can gain real-time insight into shopper needs, and serve customers better,” said Ian Son, Senior Vice President, Mobile B2B division, Samsung Electronics America. “Bringing digital best practices to in-store environments enables retailers to shed light on data darkness and create a model for smarter business decisions.”The solution uses Samsung Nexshop software—the company’s cloud-based digital store platform with real-time behavioral sensing—along with Internet protocol (IP) cameras and Samsung mobile devices. In addition to analysis capabilities, the solution allows store associates to interact with shoppers using organized cloud-based content via Samsung tablets or interactive displays, for a more engaging customer experience.Samsung Connected Spaces is available in collaboration with shopper conversion specialist Barrows, and includes Pop-Up elements such as ideation, location scouting, logistics and fulfillment. A ‘Retail-as-a-Service” approach allows rentals for set time-frames built in small, medium or large configurations.

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