BRAND CANALI in CHINA
Italian luxury menswear brand Canali is pleased to announce the opening of its official flagship store in Tmall Luxury Pavilion, aiming to bring authentic ‘Made in Italy’ menswear fashion and quality service to more and more Chinese consumers. Canali will showcase on its online Luxury Pavilion official flagship store a comprehensive product offering, including the brand’s iconic tailored menswear and its latest Spring-Summer 2021 collection. The opening of a Tmall Luxury Pavilion official flagship store marks another milestone on Canali’s dedicated journey to improve its brand experience. This move expediates Canali’s digitalization and shows the brand’s confidence and faith in the Chinese market. By launching on Tmall, Canali strives to enrich its omnichannel experience and take it one step closer to its consumers. After launching on Tmall Luxury Pavilion, Canali will continue to interact and communicate with consumers through multiple touchpoints and the partnership with Tmall will enable the brand to integrate into China’s fast-developing new retailing environment.
Stefano Canali, President & Chief Executive Officer and the 3rd generation of the family commented: “We are delighted to announce the opening of our TMall Luxury Pavilion official flagship today as it marks a pivotal moment in our brand digitalization process. China offers an exclusive opportunity to merge digital and physical touchpoints and with our presence on Luxury Pavilion we are ideally positioned to provide many more consumers with access to the rich heritage and the outstanding craftsmanship of our products”. Canali has been a paradigm of luxury Italian menswear and elegance for over 85 years. It has been promoting the values of Made in Italy tradition while continuously incorporating contemporary innovation through a dedication to fine materials, superior quality, and meticulous craftsmanship. Canali entered China in the 90s and has seen this market become a vital part of its global strategy and overall success. In May 2020, Canali took back control from its franchise partners in several cities in Mainland China and further deepened the brand’s connection with the Chinese market.