After a successful promotional tour in the Kansai region and participation in Expo 2025 Osaka, the Marche Experience delegation is now preparing to conclude its mission in Tokyo, strengthening ties with the local business community.
Organized in collaboration with universities, companies, and associations from the Marche region, the initiative showcased the Made in Marche brand through a perfect balance of tradition and innovation.
“This project”, explained Angelo Serri, Director of Tipicità, “is part of the Expo Osaka program, with the Marche Region featured in the Italy Pavilion from June 1 to 7”.
One of the tour’s most memorable events took place at Conrad Osaka, a five-star hotel overlooking the city skyline. Andrea Maria Antonini, Regional Councillor for Economic Development and Internationalization, officially opened the evening. Notable guests included Mario Vattani, Commissioner General for Italy at Expo 2025, and Filippo Manara, Consul General of Italy in Osaka.
Tipicità presented the Marche lifestyle to an audience of Japanese entrepreneurs, journalists, and influencers. Guests were taken on a sensory journey through fashion, food, and design. This experience highlighted the iconic “Three Fs” of Italian excellence: fashion, food, and furniture.
Luxury bags, shoes, and hats were showcased alongside fine wines, extra virgin olive oil, pasta, and elegant interior design pieces.
The delegation also visited Ritsumeikan University in Kyoto as part of the Marche Experience tour. A special masterclass featured two Marche culinary icons: Ascolana olives (PDO) and Campofilone maccheroncini (PGI).
The event was led by Tipicità Academy chefs Gianmarco Di Girolami and Davide Moioli.
Japanese students enjoyed a hands-on session showcasing authentic Marche food culture and traditions.
On the occasion, Emanuele Tondi, Vice-Rector for Internationalization at UNICAM, reaffirmed the university’s partnership with Ritsumeikan.
The renewed agreement aims to promote student mobility and foster cross-cultural academic exchange.
Marche Experience heads to Tokyo
At Expo Osaka, the Italy Pavilion Auditorium hosted the event “Cultural Diplomacy for the Society of the Future,” moderated by Gioacchino Bonsignore, chief editor of TG5. The discussion explored how culture and food serve as bridges between Italy and Japan. With the participation of Elena Sgarbi, Italy’s Deputy Commissioner for Expo 2025.
Following the success in Kansai, Marche Experience is now heading to Tokyo, where meetings are scheduled with Japanese entrepreneurs interested in forging trade and cultural partnerships. The goal is to continue an internationalization strategy rooted in authenticity, excellence, and innovation.
