Mosquito: 9 key insights from the SWOA survey
*Source: SC Johnson analysis (May 2025) of 1,200 Italians aged 20-50*
- A Year-Round Nuisance
Beyond summer (37%), mosquitoes are a bother in spring (30%), autumn (22%), and even winter (11%). - Vacation Plans Affected
71% of Italians factor mosquito presence (or absence) into their holiday destination choices. - Fear of Bites
65% fear being bitten, 58% suffer sleepless nights, and 49% worry about mosquito-borne diseases. - High-Risk Areas
Tourist spots (65%), parks (57%), urban homes (54%), and indoor public spaces (47%) are the most affected. - A Growing Problem?
41% believe mosquito populations have risen significantly in recent years. - Top Prevention Methods
Mosquito nets (72%), skin repellents (67%), plug-in vaporizers (55%), and electric devices (40%) are the most common solutions. - Demand for Information
64% want to stay informed about health risks, primarily via the internet/social media (68%), pharmacists (55%), and doctors (49%). - Worse Abroad?
46% think mosquito risks are higher outside Italy, while 37% see no major difference. - Balanced Awareness Campaigns
56% call for public health campaigns, and 47% believe repellent manufacturers play a useful role in promoting awareness.
