Designer Claudia Piaserico is one of the protagonists of W. Women in Italian Design
A long collaboration with the Turin European Institute of Design (Istituto Europeo di Design – IED), an institutional role in Confindustria as National Vice President of Federorafi and, in the territory, as President of the Vicenza Confindustria Gold and Silversmiths section, the significant Marisa Bellisario “Donne: innovazione e capitale umano” (Women: innovation and human capital) award and the award from the international Women’s Jewelry Association (WJA). This is Claudia Piaserico’s history, the talented art director for the silver jewellery brand Misis selected to display, with other big names in high level Italian jewellery, at the ninth edition of the Triennale Design Museum – W. Women in Italian Design.
From 2 April 2016 to 19 February 2017 a multicoloured silver toucan dressed in vermilion colours, green and gold, will draw the gazes of visitors not only because of its beauty, but also because of the deep meaning that it holds. It is nature as such, whether human, animal or vegetable, that is the real value of form. An accessory ceases to be a mere object to be worn when it transmits a message, a sentiment, a lifestyle that goes from the strict respect for the environment to the dutiful acceptance of diversity, in general or in thought. And the subject selected by curators Silvana Annichiarico and Margherita Palli is precisely the question of gender for this ninth edition of the Triennale, which will deal with Italian design this year in light of one of the most delicate, most problematic, but also most stimulating and beautiful central themes that this offers: the idea that the genre is no longer simply biological and natural data, but a cultural question, also opens up interesting perspectives for what could become the “design after the design”.
But to deal with questions of gender connected to design in an objective and balanced way, we must first consider the great repression of the female gender during the twentieth century. W. Women in Italian Design seeks to outline a new history of Italian design in female style, reconstructing figures, theories and design attitudes that were sown in the twentieth century and that were confirmed, transformed and evolved in the twenty-first century.
Women create, design, experiment, risk and challenge. Triennale Design Museum wants to celebrate feminism as the new creative subject of a design that is less assertive, less authoritarian, more spontaneous and more dynamic. Misis, with its 30 years of artistic experimentation dedicated to women, is a proud player in this scenario.