Bric’s Big Travel Season: a journey through elegance on Como Lake
Bric’s, the Italian leader in luxury luggage, celebrates the Big Travel Season with a new campaign set on the iconic shores of Como Lake – a place of origin and enduring inspiration for the brand. This elegant and timeless setting becomes the perfect backdrop to express Bric’s philosophy of travel: slowing down, savoring the moment, and turning every journey into a lasting experience.
A Contemporary “Dolce Vita”
Through evocative photography and video, the campaign captures a modern Dolce Vita – made of simple gestures, fleeting moments, and memories that live on in Bric’s accessories. The visuals invite travelers to embrace a slower pace, where each trip becomes a story to carry with you, even in everyday life.
Iconic collections that define the journey
The campaign features some of Bric’s most iconic collections, each reflecting the brand’s commitment to detail, timeless design, and Italian craftsmanship.
Bellagio Collection
Celebrating over a decade of refined elegance, the Bellagio trolleys combine functionality, artisanal quality, and sophistication. With genuine leather accents and reinforced corners, they remain among Bric’s most recognizable pieces. Available in five sizes and colors, plus two trunk models, Bellagio evolves with new technologies while preserving its classic aesthetic. The standout Legacy Bag, a compact clutch inspired by the trolley, blends vintage charm with modern utility.
Firenze Collection
Designed and made in Italy, Firenze features GRS-certified PVC with a leather-like embossed finish and vegetable-tanned Tuscan leather trim. Its cream, black, and eucalyptus tones pair seamlessly with Bellagio.
X-Collection
For travelers who value freedom and function, the X-Collection offers lightweight, water-resistant bags, backpacks, and trolleys made from recycled nylon and finished with leather details. Durable and washable, it reflects Bric’s commitment to sustainability.
Life Pelle
Collection
Crafted in Italy from premium Tuscan leather tanned with natural ingredients, Life Pelle develops a unique patina over time, adding vintage character to every piece.
Como Lake:more than a backdrop
With this campaign, Bric’s pays tribute not only to the beauty of Lake Como, near its headquarters in Olgiate Comasco, but also to its core vision: travel as a narrative woven with elegance, emotion, and memories to treasure.
