Costa Crociere reinvents vacation: Wonder at the center of the experience
“Costa Global Summit”, held on December 11 at the Allianz MiCo in Milan, marked a significant turning point in Costa Crociere’s strategy. The event brought together over 2,500 participants, including partners, travel agents, and guests, including CEO Mario Zanetti, to present innovations for 2025. The new vacation concept, called “Effortless Wonder,” aims to create memorable experiences that combine discovery and relaxation, transforming every cruise into a journey of wonder.
Costa Crociere and the four dimensions of Wonder
- Brand Positioning Evolution
The central theme of the event was the redefinition of the cruise vacation as an immersive experience. The concept of wonder is not only about exploration but also about reconnecting with oneself and the world. The brand positioning was communicated through the new creative platform “Speechless,” developed with lePub, reflecting the desire to leave travelers speechless. - Sea Destinations
Thanks to collaboration with artistic director Luca Tommassini, Costa has revolutionized its destination offerings. Each itinerary, both on land and at sea, has been enriched with thematic shows inspired by the places visited. Among the most evocative proposals are desert representations in the Gulf of Oman and exclusive celebrations in the Caribbean. Tommassini’s approach combines simplicity and boldness to provide unique visual and cultural experiences.
- Centrality of the Ship
The ship is the heart of the Costa experience. Innovative designs and luxurious comforts, such as the new suites aboard Costa Deliziosa designed by Dordoni Architetti, create a welcoming and modern atmosphere. Precious materials and elegant colors evoke luxury nautical themes, while digital technology enhances both aesthetics and sustainability. Itineraries are optimized to reduce environmental impact, reinforcing the company’s commitment to decarbonization. - Culinary Experience
Food is at the center of the onboard experience, featuring renowned chefs such as Bruno Barbieri, Hélène Darroze, and Angel León, known as the “Chef of the Sea”. The latter has introduced innovative dishes using sustainable marine ingredients, such as plankton and salicornia, for a unique culinary offering at the Archipelago restaurant.
Technology and Sustainability
The adoption of the Customer Data Platform represents a key element of Costa’s digital innovation, allowing for personalized and omnichannel experiences. Thanks to artificial intelligence, each journey is tailored to individual preferences, enhancing the brand’s creativity and identity. Additionally, the use of advanced technologies aims to reduce food waste and improve energy efficiency.
Events and Collaborations. The event concluded with a spectacular performance by Urban Theory, a collective of dancers that combined the digital and live worlds, along with the “White Moon Party.” This event, conceived by Luca Tommassini, allowed participants to experience a taste of the Caribbean’s Sea Destinations through performances and a DJ set by Purple Disco Machine.
Futuristic Vision. Mario Zanetti emphasized how Costa Crociere, with a history of 76 years, looks to the future to revolutionize the industry. With over 32 million passengers annually, cruises represent only 2% of global travel, highlighting significant growth potential. The goal for 2025 is to expand the market by offering unique and sustainable experiences. Costa Crociere positions itself as a “Wonder Maker,” creating unforgettable memories and transforming each cruise into a journey of wonder.
Costa Crociere: a journey around the World
This Italian company, based in Genoa, is part of the Carnival Corporation & plc, the largest cruise group in the world. With over 75 years of experience, Costa Crociere has earned a solid reputation in the cruise sector, offering unforgettable experiences to its guests. The company operates in over 200 global destinations, allowing travelers to explore diverse cultures and landscapes. Each cruise is designed to provide unique experiences, both onboard and during shore excursions. Guests can enjoy a wide range of activities, from high-quality dining to entertainment shows, all in an elegant and welcoming environment.
The Costa Fleet
Currently, Costa Crociere’s fleet consists of 9 ships, all flying the Italian flag. These ships navigate in various regions of the world, including:
- Mediterranean
- Northern Europe
- Caribbean
- Central America
- South America
- United Arab Emirates
- Far East
- Southeast Asia
Additionally, Costa Crociere offers special itineraries such as the “Around the World” and “Grand Cruises,” allowing passengers to visit multiple continents in a single vacation, making every journey an extraordinary adventure. Costa Crociere continues to be a popular choice for those who wish to explore the world in a luxurious and comfortable manner. With a constant commitment to quality and customer satisfaction, the company remains a leader in the cruise industry, promising memorable experiences to all its guests.
Read also:
The 2024 Around the World cruise by Costa Crociere departs from Trieste.
