EICMA 2025: adrenaline, culture and innovation in the most anticipated two-wheel weekend
The International Two-Wheel Exhibition enters the heart of its grand finale. After two days dedicated to the press and industry professionals, and a sold-out Thursday and Friday, the 82nd edition of EICMA 2025 gears up for its most thrilling weekend: Saturday, November 8 and Sunday, November 9, Fiera Milano Rho will host races, shows, motorsport legends, iconic exhibitions and public test rides. A packed schedule confirms EICMA as the beating heart of motorcycle passion.
20 Years of MotoLive: legends and adrenaline on track
EICMA’s outdoor area – over 60,000 square meters – celebrates the 20th anniversary of MotoLive, the event’s racing arena. After two decades of excitement, MotoLive returns with a thrilling lineup of races, freestyle motocross, stunt trials, live music and free public test rides. The highlight is the Champions Charity Race, a pursuit-style format featuring 12 motorsport legends with over 35 world titles combined. On track: Troy Bayliss, Carlos Checa, Stefan Everts, Marco Melandri, Christophe Pourcel, Chicco Chiodi and Marco Belli. Special guest Kevin Schwantz, global motorcycle icon, will lead the final parade after each race.
Desert Queens: the Dakar legend lands in Milan
For adventure lovers, EICMA 2025 hosts the exhibition “Desert Queens”, created in collaboration with ASO – Amaury Sport Organisation. Set in a transparent 900 sqm structure in the eastern section of MotoLive, the show brings to Italy for the first time 31 original motorcycles that made Dakar history—from Thierry Sabine’s Yamaha XT500 to the latest KTM winner. A journey through sand, videos, memorabilia and daily meetups with rally legends.
Y.U.M. – Your Urban Mobility: innovation on the move
Looking ahead, EICMA presents Y.U.M. – Your Urban Mobility, a 4,000 sqm space dedicated to urban mobility. Visitors can test over 40 vehicles—electric and combustion scooters, mopeds and quadricycles—provided by 12 manufacturers: Askoll, Astreea, Birba, BMW, Citroën, Honda, Kawasaki, Mobilize, Niu, Piaggio, Yamaha and Xev. The urban setting recreated inside MotoLive allows hands-on experience with the future of city transport.
Thanks to technical partner Tucano Urbano, attendees can also try helmets, technical gloves and the AIRSCUD™ airbag vest, combining safety and innovation.
EICMA 2025 is That’s Amore
The 2025 edition, themed “That’s Amore”, celebrates the passion shared by builders, racers and riders. From the symbolic tattoo on the official poster to the Tattoo Station and immersive content across all halls, EICMA continues to speak the language of emotion and belonging, reaffirming its role as a global reference for motorcycle industry, sport and culture.
Sustainable mobility and visitor services
EICMA 2025 renews its commitment to efficient and sustainable mobility through partnerships with ATM, Trenord and the City of Milan. During the final weekend -Saturday 8 and Sunday 9 November – 11,000 free parking spaces will be available across eleven ATM interchange lots connected to the metro network, bookable online with ticket purchase at www.eicma.it. An additional 1,350 spaces at San Siro will be available on Saturday only.
Visitors can also access train + ticket packages thanks to the Trenord partnership, making travel from across Lombardy easier.
EICMA 2025 is open to the public on Saturday 8 and Sunday 9 November, from 9:30 AM to 6:30 PM at Fiera Milano Rho. Tickets are available at www.eicma.it, including limited afternoon passes.
