Maserati at The I.C.E. in St. Moritz:
a Showcase of elegance and exclusivity
Maserati chose the prestigious The I.C.E. (International Concours of Elegance) in St. Moritz, Switzerland, to unveil two groundbreaking models that captured the attention of luxury and high-end car enthusiasts. Alongside its iconic lineup, including the GranTurismo, Grecale, and MC20, the Trident brand revealed two exclusive versions of the GranCabrio: the GranCabrio with a 490 HP engine and the GranCabrio Trofeo ONE of ONE – The I.C.E., the latter developed by the Fuoriserie customization department.
The GranCabrio: elegance meets power
This new GranCabrio embodies the essence of Maserati’s philosophy, blending elegance, sportiness, and high performance. Powered by a 490 HP V6 engine, this car strikes the perfect balance between comfort and dynamic driving, while maintaining the unmistakable charm of a convertible. Its design features sleek lines and meticulous attention to detail, reflecting the brand’s heritage. Inside, the cabin offers premium materials and cutting-edge technology.
The GranCabrio is designed for those who want to experience open-air driving without sacrificing the power and driving pleasure synonymous with Maserati. With the roof down, the car delivers unforgettable emotions, while the engine ensures brilliant performance and a distinctive sound, a testament to the brand’s engineering tradition.
The GranCabrio Trofeo ONE of ONE – The I.C.E.: a four-wheeled masterpiece
The true star of the event, however, was the GranCabrio Trofeo ONE of ONE – The I.C.E., a unique, custom-built version crafted by Maserati’s Fuoriserie department. This exclusive model celebrates the uniqueness and craftsmanship that define the Modena-based brand, offering a car that is a true work of art on four wheels.
The GranCabrio Trofeo ONE of ONE stands out with its aggressive, sporty design, enhanced by exclusive details and a custom livery inspired by the spirit of The I.C.E. in St. Moritz. Every element of the car has been meticulously crafted, from the premium leather interiors to the carbon fiber finishes, chrome accents, and personalized engravings, making this vehicle one of a kind.
The Fuoriserie department worked to deliver a car that not only reflects the owner’s personal taste but also embodies Maserati’s core values: luxury, performance, and craftsmanship. This GranCabrio Trofeo ONE of ONE represents the pinnacle of customization, a bespoke car that becomes a true status symbol.
The I.C.E. in St. Moritz: the perfect stage
The I.C.E. in St. Moritz proved to be the ideal stage for unveiling these two premieres. Known as one of the most exclusive elegance competitions in the world, The I.C.E. attracts enthusiasts, collectors, and lovers of vintage and luxury cars every year… It offers a unique setting to showcase the latest innovations in the industry.
Maserati’s decision to present the GranCabrio and its ONE of ONE version at this event highlights the importance of the competition and the brand’s ambition to solidify its position as a leader in the high-end and bespoke car segments.
The Maserati Lineup on Display
In addition to the two premieres, Maserati brought its entire lineup of iconic models to St. Moritz, including:
- The GranTurismo, with its timeless design and exceptional performance,
- The Grecale, an SUV that combines elegance and versatility,
- And the MC20, the supercar that represents the future of the brand.
This showcase demonstrated Maserati’s ability to cater to diverse vehicle types while staying true to its identity.
A commitment to innovation and exclusivity
Maserati’s presence at The I.C.E. reaffirmed the brand’s commitment to renewing its lineup and offering increasingly exclusive and personalized solutions. With the GranCabrio and the GranCabrio Trofeo ONE of ONE, Maserati has proven its ability to blend tradition and innovation. They represent the pinnacle of technology and performance while embodying a refined, uncompromising lifestyle.
For enthusiasts and collectors, these two premieres offer a unique opportunity to connect with the world of Maserati – a world of emotion, elegance, unparalleled performance.
